Built for Builders

SEO for Indie Hackers Who Want Control

You're shipping a product, not running an SEO agency. You don't need audits, retainers, or dashboards you'll never open. What you need is clarity about what's worth fixing — and what can safely wait.

SEO Friend is built for indie hackers who want to stay in control of their SEO without turning it into another job.

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Free to start · Pay-as-you-go · No contracts

You Don't Need More Tools — You Need Direction

Most indie hackers don't ignore SEO because they don't care. They ignore it because the tools make it harder than it needs to be.

You might be building a side project at night or a product that's slowly turning into a real business. The last thing you want is an SEO tool that dumps hundreds of "critical issues" on you and leaves you guessing where to start.

What actually matters is knowing which pages are worth touching, which keywords you're missing, and where your next couple of hours will have the biggest impact. That's the problem SEO Friend is designed to solve — nothing more.

Why Enterprise SEO Tools Miss the Mark

Most SEO software is built for teams with dedicated roles, fixed roadmaps, and time to babysit dashboards. Indie hackers don't work like that.

You don't need proprietary scores that can't be verified. You don't need six-month plans when you're trying to ship something this week. And you definitely don't need contracts or onboarding calls just to access your own data.

SEO Friend is self-serve from day one. You use real metrics from Search Console, prioritize what matters most, and move on when something more important needs your attention.

SEO That Fits How Indie Hackers Actually Work

Indie hacking is about small bets. You change one thing, see what happens, and iterate. SEO should work the same way.

SEO Friend helps you focus on high-impact pages first instead of spreading effort across dozens of low-value optimizations. It shows you what's already close to working and where a small change could make a real difference.

You learn while you do. Each recommendation explains why it matters, so you're building intuition instead of blindly following instructions.

Concrete Help, Not Vague Promises

SEO Friend doesn't promise magic rankings or hands-off growth. It gives you visibility into opportunities that already exist.

You can see which queries are triggering your pages, where content gaps are holding you back, and which improvements are most likely to move the needle based on real traffic — not guesses. When AI suggestions appear, they're grounded in your actual data and meant to be reviewed, not blindly published.

This keeps you in control while still saving time.

What SEO Friend Is — and Isn't

SEO Friend isn't a backlink service, a content factory, or a replacement for good product thinking. It won't pretend SEO is effortless or instant.

What it is, is a way to stop guessing. A way to find keyword opportunities you already have access to. A way to prioritize fixes so SEO doesn't sprawl into everything else you're trying to do.

If you want completely hands-off SEO, an agency might make more sense. If you want to stay involved, learn as you go, and avoid overpaying, SEO Friend is built for you.

Built for Builders Like You

SEO Friend works best for indie hackers building nights and weekends, solo founders bootstrapping carefully, and small teams that would rather ship code than manage SEO tools.

If that sounds like you, you're exactly who this was built for.

Your Search Console Data Is Already There

You're already indexed. Your pages are already getting impressions. The question isn't whether SEO could help — it's what you should fix first.

It costs nothing to find out.