Pay-As-You-Go SEO for Founders Who Want Control

No Retainers. No Contracts.

You don't need a $2,000-a-month agency. You don't need another subscription quietly draining your runway. What you actually need is SEO that works when you work — and costs nothing when you don't.

That's what pay-as-you-go SEO is meant to solve.

SEO Friend lets you use SEO when it's useful, pause when it's not, and never feel locked into a tool or a contract just because you signed up once.

Why Pay-As-You-Go Fits How Founders Actually Build

Traditional SEO pricing assumes consistency. The same workload every month. The same priorities. The same pace.

Real projects don't work like that.

Some months you're heads-down building. Other months you're ready to clean things up, find quick wins, or understand what's holding a page back. Paying the same amount regardless of what you're actually doing rarely makes sense.

Pay-as-you-go matches reality. You spend when there's something worth doing. When there isn't, your SEO cost drops to zero — not "reduced," not "paused," just zero.

No Monthly Drain

Most SEO tools charge you every month whether you use them or not. You open the dashboard twice, forget about it, and keep paying anyway.

SEO Friend doesn't work like that.

You buy credits only when you need them. They don't expire. If you don't use the product for a while, you don't get billed for the privilege of ignoring it.

No Agency Games

There are no six-month contracts here. No "strategy calls" that exist mostly to justify an invoice. No mystery about what you're actually paying for.

You decide when to use SEO Friend. You decide how much to spend. And you stop by simply not buying more credits.

That's it.

Scale When You're Ready — or Don't

You can start with nothing. Literally.

Connect your site, see what keywords you're already ranking for, and understand where opportunity exists without spending a dollar. When your project grows, you can add credits and go deeper. If it doesn't, you haven't sunk money into tooling you didn't need.

Your SEO spending should grow with your project — not ahead of it.

What You're Actually Paying For

You're not paying for access. You're paying for work that gets done.

SEO Friend uses credits for deeper analysis and AI-assisted improvements. Basic visibility and monitoring stay free, especially during the early stages when you're just trying to understand what's going on.

Most indie projects never outgrow the free tier. For the ones that do, costs stay small and predictable. Many users spend less in a year than a single month of a typical SEO subscription.

Built for Small Bets

This pricing model exists because founders make small bets.

You might be testing a new idea. You might be validating demand. You might pivot entirely next month. Pay-as-you-go SEO lets you explore without penalty.

You can test a side project, look for accidental rankings, and walk away if it's not worth pursuing — without feeling like you "wasted" a subscription.

Who This Is For — and Who It Isn't

SEO Friend is built for founders, indie hackers, and small teams who want clarity without overhead. It's for people who want to understand what's worth fixing, not outsource everything to an agency.

It's not built for enterprise procurement processes, agencies managing hundreds of clients, or sites with tens of thousands of pages. Those teams need very different tooling — and very different pricing models.

No Lock-In. Ever.

Your data is yours. Your credits never expire. There's no cancellation flow because there's nothing to cancel.

If you decide to leave, you just stop using the product. No exit interviews. No retention emails. No dark patterns.

That's intentional.

The Real Cost, in Plain Terms

A typical SEO agency costs tens of thousands per year and locks you into a contract. Most SEO tools charge every month whether you use them or not.

SEO Friend is different. Many founders spend nothing at all. Others spend a small amount when it's useful and nothing when it isn't.

That's the whole point.