Pay-As-You-Go SEO for Founders Who Want Control
You don't need a $2,000/month agency. You don't need another subscription draining your runway. You need SEO that works when you work — and costs nothing when you don't.
First year free • Pay only for what you use • No credit card required
Why Pay-As-You-Go Works Better
Traditional SEO pricing assumes you'll always need the same thing. But your SEO needs change — some months you're heads-down building, others you're ready to optimize. Pay-as-you-go matches your reality.
No Monthly Drain
Stop paying $100+/month for tools you only use twice. Buy credits when you need them. They never expire.
No Agency Games
No 6-month contracts. No "strategy calls" that waste your time. No mystery about what you're actually paying for.
Scale When You're Ready
Start with free. Add credits as your site grows. Your SEO spending should match your SEO needs — not a subscription tier.
Cancel by Not Paying
There's no cancellation flow. No "we're sorry to see you go" emails. Just stop buying credits. Your data stays.
What You Actually Pay For
Transparent pricing. No surprises. No "contact sales" buttons hiding the real cost.
- Connect Google Search Console Free
- Track up to 100 pages Free (first year)
- Monitor 100,000 keywords Free (first year)
- Prioritized recommendations Free
- Additional pages (after free tier) Credits
- AI content suggestions Credits
- Deep page analysis Credits
Built for Small Bets
You're bootstrapping. You're testing ideas. You don't know if this project will take off or pivot next month. That's exactly who we built this for.
Test an Idea
Connect your new side project. See what keywords you're accidentally ranking for. Cost: $0.
Quick Win Sprints
Grab 10 credits, optimize your top 5 pages, see results. No ongoing commitment.
Pivot Without Penalty
If your project changes direction, your SEO costs go to zero. Not "reduced" — zero.
Who This Is For (And Who It's Not)
Perfect For
- Indie hackers testing product-market fit
- Bootstrapped founders watching every dollar
- Solo devs who want SEO without the overhead
- Small teams who don't need enterprise features
- Anyone burned by agency retainers before
Not Built For
- Enterprise teams with procurement processes
- Agencies managing hundreds of clients
- People who want someone else to do the work
- Sites with 10,000+ pages (you need enterprise)
No Lock-In. Ever.
We don't believe in trapping customers. Your data is yours. Your credits never expire. And if you decide to leave, there's no exit interview, no retention team, no dark patterns. Just... leave.
The Real Cost Comparison
| Option | Year 1 | Commitment | Cancellation |
|---|---|---|---|
| Typical Agency | $24,000+ | 6-12 month contract | Penalties apply |
| SEO Tool Subscription | $1,200-2,400 | Monthly (bills anyway) | Keep paying until you cancel |
| SEO Friend | $0-50 | None | Just stop using it |
Start Small. Pay Only for What You Use.
Your Search Console data is waiting. And it costs exactly $0 to find out what's holding you back.
Connect Your Search Console Free →No credit card. No subscription. No catch.