SEO FriendWhat Is a Dofollow Backlink and Why Does It Matter?
A dofollow backlink passes ranking signals to the page it points at. It is the default. When someone adds rel="nofollow", rel="sponsored", or rel="ugc" to a link, they tell search engines not to pass value through it.
If you are buying a backlink to improve rankings, you want dofollow.
How to check if a link is dofollow
Right-click the link, inspect the HTML, and look at the rel attribute on the anchor tag.
- No rel attribute, or just rel="noopener": dofollow. Value passes.
- rel="nofollow": search engines are told not to count it.
- rel="sponsored": marked as paid. Google treats this like nofollow.
- rel="ugc": user-generated content. Same effect.
Not all dofollow links are equal
A dofollow link on a page with three outbound links passes more value than the same link on a page with three hundred. The number of outbound dofollow links directly affects how much each one is worth.
What makes a dofollow backlink worth paying for
- The page has real traffic. A link on a page nobody visits does not help.
- The page has few outbound links. Fewer links means more value per link.
- The link is in-content. Links inside article text carry more weight than footer or sidebar links.
- You can verify it. The vendor gives you the live URL and you can check it yourself.
At SEO Friend, every placement is dofollow by default, in real content on a domain we own, with capped outbound links and a verifiable report. See pricing or order now.