How to Buy Backlinks Without Getting Burned
Most paid backlinks do nothing. Here is how to tell before you pay.
Check the outbound link count
Open the page your link will go on in Ahrefs or any backlink tool. Count the outbound dofollow links. If the page links to thirty other buyers, your link gets a fraction of whatever authority the page has. That is why marketplace links rarely move rankings.
A good vendor caps that number and tells you what it is.
Ask who owns the domain
If the vendor does not own the domain, they cannot guarantee anything. The site owner can remove your link, change the page, or sell the same slot to someone else.
Buying from the domain owner means the link stays as long as they say it stays.
Know what you are getting
- Niche edit: your link added to an existing indexed page. Fast, inherits the page history.
- Guest post: a new article written for you. You control the context.
- Dofollow ad banner: a banner link on the site for a fixed term.
Each has a use. The wrong type for your situation wastes money.
Demand a report
A vendor who will not show you the live URL, the anchor text, and the outbound link count after placement has something to hide. A good report is verifiable in Ahrefs, Semrush, or view-source.
What SEO Friend does differently
We own every domain. Outbound links are capped permanently. You get a placement report with the live URL, your anchor, and the measured outbound link count. If we cannot match your niche, full refund.